Thailand has marked a major tourism milestone, welcoming its one millionth visitor from the UK in 2025 as long-haul arrivals hit a historic high.
The landmark arrival at Suvarnabhumi Airport reflects the full recovery of the UK market and a record year for travellers from Europe, the Americas, the Middle East and Africa. Long-haul arrivals have now surpassed 10 million, accounting for more than 30 percent of all international visitors to the country.
UK travellers remain a key driver of this growth, with longer stays, higher spending and strong demand for destinations including Bangkok, Phuket, Chiang Mai and Krabi. Expanded airline connectivity and high winter load factors continue to fuel momentum, with more routes and capacity expected in 2026.
Tourism officials say the focus is shifting toward value-driven travel, promoting longer stays, diversified destinations and more sustainable growth beyond peak seasons.
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