The Evolution of the Coca-Cola Bottle

 

The Evolution of the Coca-Cola Bottle

Since Coca-Cola began bottling in 1899, its design has come a long way:

• The first bottles were plain and straight, resembling medicine bottles — easy for competitors to copy.

• In 1915, a design contest produced the now-iconic “contour” bottle, inspired by the shape of a cocoa bean. Its curves made it instantly recognisable — even in the dark or by touch alone.

• By 1916, the curvy bottle was adopted across the U.S. and, with only minor updates over time, its silhouette remains one of the most recognisable in the world today.

An everyday object turned into a design icon.

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